Personal information is information that can identify an individual, such as a benefits enrollee, a participating dentist or other healthcare professional, or any website user. It includes most information that can be used to identify a person, such as their full name, mailing address, email address or telephone number.
Information We Collect and How We Use It
You can visit our website, obtain a referral to a dentist in your area, learn about our services, and read about dental health without providing your personal information. However, to participate in certain interactive services through our website as well as special offers or programs that we offer, you may need to provide personal information. The personal information we may collect from you through our website is related to the specific program in which you are enrolling. It may include, for example:
We are the sole owner of the information collected on this website. We do not sell, share or rent your information to third parties (marketers) for their own use, unless we first obtain your explicit consent to do so.
In some situations, we may share personal information with organizations affiliated with us, or with unaffiliated third parties to provide services to you on our behalf. We do not allow these third parties to use your information for any purpose other than that requested by us and require them to protect personal information received from us in a manner similar to the protections we offer.
If we should merge with, acquire, or be acquired by another company, personal information provided to us may be transferred to or shared with that organization.
Registration and Password
As mentioned above, you may browse our website and learn about our services without providing personal information. However, if you decide to use certain interactive functions, you will need to complete a registration form. As part of that process, you will be asked to choose a password.
As with any password, you should not disclose it to third parties. If you register through our website, you should recognize that your personal information could potentially be compromised or improperly accessed if someone finds your password and uses it. If you suspect unauthorized use of your password, you should immediately take steps to change your password and notify us of potentially fraudulent activity.
Changing or Updating Your Information
Following registration, you can review and change the information you submitted during registration, including your password. You are responsible for updating this information if it changes. If you post messages to any public posting area on our website, you cannot change or remove your posting.
If you no longer desire our services, you may contact us via our information page or by writing our Customer Service Department at the address listed below.
Surveys and Contests
From time to time, the Site may request information from users for surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as ZIP code, age bracket). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of the Site.
Automatic Collection of Tracking Information: Cookies and Log Files
In addition, log files may be used while you are visiting this website. We use IP addresses to analyze trends, such as site usage, and administer the site.
Google Analytics and other Third Party Technologies
We use Google Analytics Advertising Features and other 3rd party vendors to collect data via advertising cookies and anonymous cookies. THIS COOKIE DOES NOT IN ANYWAY IDENTIFY YOU OR GIVE ACCESS TO YOUR COMPUTER
Google Analytics is a piece of software that records data about our visitors.
What does Google Analytics record?
What do we do with your data?
The tracking information allows us to better understand the kind of people who visit our site and what content they’re reading. This allows us to make better decisions about our products and benefits designs.
Occasionally, we will compile aggregate statistics about the number of visitors this site receives and browsers being used. No personally identifying data is included in this type of reporting.
All of our activity falls within the bounds of the Google Analytics Terms of Service.
We have also implemented Google Analytics Demographics and Interest Reporting. We use Google Analytics’ 3rd party audience data such as age, gender, and interests to better understand our site’s users. This is not personally identifiable information and it is never linked to any personally identifiable information that we may have on file.
Want to opt out of tracking?
You can opt out of Google's advertising tracking cookie or use a browser plugin to opt out of all Google Analytics tracking software.
Links to Other Websites
Within our website, there may be links to websites that do not belong to us. These external websites are not subject to this Privacy Statement as we do not control those websites. We are not responsible for the privacy practices or the content of these external websites, and such links are not intended to be an endorsement of those sites. We encourage our users to be aware when they leave our website and to read the privacy statements of each and every website that collects personally identifiable information.
Due to the rapidly evolving nature of information technologies, no transmission of data over the Internet can ever be fully guaranteed. However, we have appropriate technical, administrative and physical procedures in place to protect personal information from loss, misuse or alteration. We take steps to ensure that access to personal information is limited to individuals who have a business need consistent with the reason the information was provided. We maintain personal information in accordance with records guidelines, and train our employees on our privacy and security practices.
When we contract with third parties to provide services for us that involve your personal information, we require that they protect your information in a manner similar to the protections we offer.
Any of our websites containing or soliciting non-public personal information are SSL encrypted.
This website is not intended for children under the age of 13. When we collect information about children under the age of 13 who may receive benefits (via their parents or guardians) from us, we do so in compliance with applicable privacy laws. The information collected about children is that which is necessary to perform our services for them.
Parents can obtain a copy of, correct or update the personal information of their child by contacting us at the address provided below. To protect children, we require proper authentication from you. You can also instruct us to remove your child's information from any registrations or other services in which they may have enrolled without disclosing that they were a minor.
Updating the Privacy Statement
We may, from time to time, update or change our Privacy Statement. We will notify you of any changes by posting our updated Privacy Statement on our website and inserting a new “Effective Date.” Changes to our Privacy Statement only apply to personal information collected after the updated Privacy Statement is posted.
If we would like to use your data in a different manner than disclosed in this Privacy Statement, we will contact you (via the contact information provided to us, such as by mail or e-mail) to ask your permission to use the data in this new way, and to seek your consent to do so.
If you have any questions about our security and privacy practices, please contact:
Delta Dental of Kentucky
PO Box 242810
Louisville, KY 40224-2810
The effective date of this policy is February 4, 2016.